Galaxy lands 15-year Texas Tech stadium naming rights deal

Galaxy Digital will rename Texas Tech’s football stadium under a 15-year agreement, expanding its West Texas presence as the state attracts growing crypto investment.

Digital asset and AI infrastructure company Galaxy Digital has signed a 15-year naming rights agreement with Texas Tech, renaming the university’s football stadium Galaxy Stadium beginning with the 2026 season.

The partnership also makes Galaxy the official data center and digital assets partner of Texas Tech Athletics, with the companies planning to collaborate on student-athlete name, image and likeness opportunities, artificial intelligence initiatives and workforce development programs.

According to Friday’s announcement, the stadium will debut under its new name on Sept. 5, when Texas Tech opens its season against Abilene Christian. Financial terms of the agreement were not disclosed.