Crypto .com launching NFT platform with exclusive content from artists

“NFTs are a super exciting way to forge deeper bonds with my supporters,” said musical artist Alex Mansoor.

Cryptocurrency exchange Crypto .com will be launching a non-fungible token platform this Friday featuring content from major artists, athletes, and musicians.

In an announcement today, Crypto .com said it would be introducing a non-fungible token, or NFT, platform with exclusive content from famous artists and musicians. Anyone — not just Crypto .com users — will be able to buy, trade, and resell NFTs featuring work from Snoop Dogg, Boy George, Klarens Malluta with Lionel Richie, Mr. Brainwash, OPUS, BossLogic, Axel Mansoor, KCamp, KLOUD, Aston Martin Cognizant Formula OneTM, and others.

“From live-streaming to AR/VR and drop-in audio, I’ve always loved exploring how new technologies can change the way that my music is experienced,” said Mansoor. “Technology is at its best when it’s helping us connect to each other in innovative ways, and NFTs are a super exciting way to forge deeper bonds with my supporters.”

Joe Conyers III, the former chief strategy officer of Downtown Music Holdings in New York, will be leading the new Crypto .com venture. Some of the work from the famous artists and musicians will drop on March 26, with the platform allowing users to pay with over 20 cryptocurrencies including Bitcoin (BTC), Ether (ETH), and Dogecoin (DOGE).

The introduction of celebrities and major non-tech figures into the crypto space isn’t always a bullish indicator. Though Rapper Snoop Dogg and Kiss’ Gene Simmons may have helped the price of DOGE surge to an all-time high last month, the price of Bitcoin didn’t seem to budge when actress Lindsay Lohan tweeted the crypto asset was going “to the moon.”

Crypto .com co-founder and CEO Kris Marszale has said he aims to increase the number of users on the platform from its current 10 million to more than 100 million by 2023.